PRIVACY POLICY
PRIVACY POLICY AND PERSONAL DATA PROTECTION
1. DATA CONTROLLER
Melina Digital, design and marketing craft business
Owner: Melina Jurčić
Address: Belveder 6, 52470 Umag, Croatia
OIB (Personal Identification Number): 08511140658
E-mail: mj@melina-digital.com
Website: www.melina-digital.com
Melina Digital (hereinafter: “Melina Digital”) respects the privacy of
users, customers, course participants, clients, newsletter subscribers
and website visitors and processes personal data in accordance with
Regulation (EU) 2016/679 – the General Data Protection Regulation (GDPR),
the Croatian Act on the Implementation of the General Data Protection
Regulation (Official Gazette No. 42/18), and other applicable laws and
regulations of the Republic of Croatia.
This Privacy Policy explains what personal data we collect, the purposes
for which we use it, the legal basis for processing, with whom the data
may be shared, how long it is retained, and what rights you have regarding
your personal data.
2. WHO THIS PRIVACY POLICY APPLIES TO
This Privacy Policy applies to the processing of personal data of persons who:
– visit the Melina Digital website;
– contact Melina Digital by e-mail, contact forms or social media;
– request a quotation or engage our services;
– purchase a digital product, online course or other educational programme;
– access an online course, educational platform or online community (Community);
– download free digital content, guides or other lead magnets;
– subscribe to a newsletter or other marketing communications;
– use automated communication systems and forms provided by Melina Digital;
– submit a request, complaint or request for withdrawal from a contract.
3. PERSONAL DATA WE MAY COLLECT
Depending on how you use our services, we may process the following
categories of personal data:
– first and last name;
– e-mail address;
– telephone number, where required for a particular service or voluntarily provided by the user;
– address, country and other information required for issuing invoices;
– information relating to purchases, orders, products or services;
– payment and transaction status information received from payment service providers;
– information required to access an online course, educational programme or Community;
– information entered into contact, registration and other forms;
– information contained in communications with Melina Digital;
– information required to process complaints, refunds or contract withdrawals;
– technical information related to the use of the website, where collected through cookies and similar technologies.
Melina Digital does not collect or store complete payment card details.
Payments for digital products and online educational programmes are
processed by authorised payment service providers, such as Stripe.
4. PURPOSES AND LEGAL BASES FOR PROCESSING
Purchases of digital products, online courses and educational programmes
We process personal data in order to process orders and payments, issue
invoices, provide access to purchased content, communicate with customers
in relation to their purchase and fulfil our contractual obligations.
The legal basis for this processing is the performance of a contract
or taking steps at the request of the user prior to entering into a contract.
Provision of services
If you engage us for digital marketing, branding, marketing strategy,
web design, graphic design, digital visual design, newsletter design,
video editing, photography, consultations or other services offered
by Melina Digital, we process personal data for communication, preparation
of quotations, provision of the agreed services, payment and invoicing.
The legal basis is taking steps prior to entering into a contract,
performance of a contract and, where applicable, compliance with legal obligations.
Online courses, educational platform and Community
We process participants' personal data in order to provide access to
purchased educational programmes, user accounts, course content,
materials, the Community, support and other features included in the
purchased product.
The legal basis is the performance of a contract.
Free guides, materials and lead magnets
When you request a free guide, PDF, template or other digital material,
we may process the information required to deliver that content and
communicate with you in relation to the requested content.
If you separately subscribe to our newsletter or marketing communications,
such processing is carried out on the basis of your consent.
Newsletter and marketing communications
If you have given your consent to receive newsletters, news,
educational content and special offers, we use your e-mail address
and, where provided, your name for the purpose of sending such communications.
The legal basis for this processing is your consent.
You may withdraw your consent at any time by clicking the unsubscribe
link included in marketing communications or by sending a request to
mj@melina-digital.com.
Withdrawal of consent does not affect the lawfulness of processing
carried out before the consent was withdrawn.
Contact and customer support
When you contact us by e-mail, form, social media or another
communication channel, we use your information to respond to your
inquiry and provide the requested support.
The legal basis depends on the nature of the inquiry and may include
taking steps at your request prior to entering into a contract,
performance of a contract, or our legitimate interest in responding
to inquiries and communicating with users.
Contract withdrawal, refunds and complaints
If you submit a request for withdrawal from a contract, a refund request
or a written complaint, we process the information necessary to identify
the customer and the contract, process the request, communicate with you
and maintain evidence of receipt and handling of the request.
This may include your first and last name, e-mail address, invoice or
order number, product or service name, date of purchase and the date
and time the request was submitted.
The legal basis is compliance with Melina Digital's legal obligations
and, depending on the nature of the request, performance of a contract.
Invoicing and business records
We process information required for issuing and retaining invoices
and other business records in order to comply with applicable legal,
accounting and tax obligations.
The legal basis is compliance with Melina Digital's legal obligations.
5. AUTOMATION AND DIGITAL TOOLS
Melina Digital uses digital tools and automation in order to operate
online sales, educational programmes, forms, newsletters,
communications and other business processes.
Depending on the service you use, personal data may be processed
through platforms and service providers such as:
– Systeme.io – online sales, forms, educational programmes, user accounts and Community;
– Stripe – processing of online payments;
– MailerLite – newsletters and e-mail marketing;
– ManyChat – automated communication and content delivery through supported communication channels;
– Make – automation of business processes, including the transfer of data between connected systems;
– providers of web hosting, e-mail services and technical infrastructure;
– accounting and invoicing systems used by Melina Digital in the course of its business.
These service providers may process certain personal data to the extent
necessary to provide their respective services.
6. RECIPIENTS OF PERSONAL DATA
Melina Digital does not sell or rent personal data.
Personal data may be made available to trusted external service
providers only to the extent necessary for them to perform their tasks,
including:
– online payment service providers;
– online education and sales platform providers;
– newsletter and e-mail service providers;
– automation and IT service providers;
– hosting and IT system maintenance providers;
– accounting services and invoicing service providers;
– competent public authorities where disclosure is required by law.
Service providers that process personal data on our behalf are expected
to provide an appropriate level of data protection and to process data
in accordance with applicable laws and the agreed purpose.
7. TRANSFERS OF PERSONAL DATA OUTSIDE THE EUROPEAN ECONOMIC AREA
Some providers of digital and technological services used by
Melina Digital may process personal data outside the European Economic
Area (EEA).
Where such transfers apply, personal data is transferred using
appropriate safeguards provided for under the GDPR, such as European
Commission adequacy decisions, Standard Contractual Clauses or other
lawfully permitted transfer mechanisms.
8. DATA RETENTION
We retain personal data only for as long as necessary for the purpose
for which it was collected or for as long as required to comply with
applicable legal obligations.
Data relating to purchases, invoices and business records is retained
for the period required under applicable accounting, tax and other laws.
Data required to provide access to a digital product or online
educational programme may be retained for the period during which the
user is entitled to access the purchased content and thereafter to the
extent necessary to establish the contractual relationship and protect
or exercise legal claims.
Data used for newsletters and other marketing communications is
processed until consent is withdrawn or the user unsubscribes, except
for information that needs to be retained in order to demonstrate that
consent was previously given or withdrawn.
Information contained in inquiries and customer communications is
retained for as long as necessary to resolve the inquiry and, where
justified, thereafter for the protection of legal interests.
After the applicable retention period expires, personal data is
deleted, anonymised or otherwise appropriately removed from active
processing, unless there is a legal basis for its continued retention.
9. YOUR RIGHTS
In accordance with the GDPR and subject to the conditions set out
in applicable law, you may exercise:
– the right of access to your personal data;
– the right to rectification of inaccurate or incomplete data;
– the right to erasure where the applicable conditions are met;
– the right to restriction of processing;
– the right to data portability where applicable;
– the right to object to processing where processing is based on legitimate interests;
– the right to withdraw consent where processing is based on consent.
To exercise your rights, you may send a request to:
mj@melina-digital.com.
In order to protect your personal data, we may request additional
information necessary to verify your identity before acting on your request.
These rights are not absolute and, in certain circumstances, their
exercise may be restricted by applicable law.
10. RIGHT TO LODGE A COMPLAINT
If you believe that the processing of your personal data infringes
applicable data protection laws, you have the right to lodge a complaint
with the competent supervisory authority:
Croatian Personal Data Protection Agency (AZOP)
Republic of Croatia
www.azop.hr
Before contacting the supervisory authority, you may contact us at
mj@melina-digital.com so that we can attempt to resolve your request.
11. SECURITY OF PERSONAL DATA
Melina Digital implements appropriate technical and organisational
measures designed to protect personal data against unauthorised access,
loss, misuse, alteration, disclosure or destruction.
Access to personal data is restricted to persons and service providers
who require such data in order to perform their tasks.
Although we implement appropriate security measures, no method of
transmission or storage of data over the internet can guarantee
absolute security.
12. COOKIES AND SIMILAR TECHNOLOGIES
The Melina Digital website may use cookies and similar technologies
necessary for the operation of the website, analytics and other
purposes, depending on the user's settings and consent.
Further information about the use of cookies is available in the
Melina Digital Cookie Policy.
13. SOCIAL MEDIA AND EXTERNAL LINKS
Melina Digital uses and may provide links to platforms and social
networks such as Instagram, Facebook, TikTok, YouTube and other platforms.
When you use these platforms, the processing of personal data may also
be governed by the privacy policies of their respective providers.
We recommend that you review their privacy policies.
14. AUTOMATED DECISION-MAKING
Melina Digital does not make decisions that produce legal effects
or similarly significantly affect users based solely on automated
processing of personal data within the meaning of Article 22 of the GDPR.
Automation may be used for the technical delivery of content,
e-mail messages, confirmations, access to educational programmes
and other routine business processes.
15. CHANGES TO THIS PRIVACY POLICY
Melina Digital may update this Privacy Policy from time to time to
reflect changes in its business operations, technologies used or
applicable laws and regulations.
The current version will always be available on the website
www.melina-digital.com.
Where significant changes are made, users will be informed in an
appropriate manner where required.
Last updated: September 2026.
